{"id":811,"date":"2021-11-21T17:35:55","date_gmt":"2021-11-21T16:35:55","guid":{"rendered":"https:\/\/officinapiccolestorie.it\/?p=811"},"modified":"2021-11-24T09:54:10","modified_gmt":"2021-11-24T08:54:10","slug":"instant-marketing-furbo","status":"publish","type":"post","link":"https:\/\/officinapiccolestorie.it\/index.php\/2021\/11\/21\/instant-marketing-furbo\/","title":{"rendered":"Instant marketing furbo"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">cos&#8217;\u00e8 l&#8217;instant marketing?<\/h3>\n\n\n\n<p>Magari a volte vi \u00e8 capitato di usare questa tecnica ne vostri post senza neanche saperlo.<br>Cos&#8217;\u00e8 esattamente? Si tratta di reazioni immediate da parte delle aziende agli eventi esterni che diventano virali.<br>Che tipo di eventi? Un esempio un po&#8217; triste pu\u00f2 essere la scomparsa di un personaggio famoso, uno un po&#8217; pi\u00f9 allegro una vittoria sportiva.<br>Sono eventi che in pochi minuti fanno il giro del mondo e gli hashtag a essi collegati diventano trend.<br>Sembrerebbe semplice quindi cavalcare questa tendenza e usare questi hashtag molto ricercati e usati, ma il mio consiglio \u00e8 di usarli solo se davvero collegati alla vostra offerta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">instant furbo<\/h3>\n\n\n\n<p>Esiste per\u00f2 un modo &#8220;sicuro&#8221; di farlo.<br>Negli ultimi anni sono state istituite molte nuove &#8220;<strong>giornate mondiali<\/strong>&#8220;, &#8220;<strong>giornate nazionali<\/strong>&#8220;, &#8220;<strong>giornate internazionali<\/strong>&#8220;. I calendari si trovano facilmente online, anche io ne ho fatto uno con le date pi\u00f9 importanti e lo trovate qui sul sito  alla voce <a href=\"https:\/\/officinapiccolestorie.it\/wp-content\/uploads\/2021\/06\/Calendario-social-OPS.pdf\">REGALINO<\/a>.<br>In questo modo si possono sapere in anticipo quali saranno i trend topics di alcune specifiche giornate e programmare bene i contenuti.<br>Il mio consiglio \u00e8 sempre di non abusare, e di postare solo in occasioni davvero in relazione con la vostra attivit\u00e0, senza forzare i contenuti per farli aderire all&#8217;hashtag del giorno<br>Mentre #giornatamondialedellambiente \u00e8 piuttosto semplice da declinare, basta sottolineare un qualsiasi processo o accorgimento &#8220;green&#8221; della vostra azienda che dimostri il vostro impegno, altri hashtag non sono cos\u00ec ecumenici. Io mi occupo di comunicazione museale e ci ho provato, ma #carbonaraday davvero non sono riuscita a infilarlo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>cos&#8217;\u00e8 l&#8217;instant marketing? Magari a volte vi \u00e8 capitato di usare questa tecnica ne vostri post senza neanche saperlo.Cos&#8217;\u00e8 esattamente? Si tratta di reazioni immediate da parte delle aziende agli eventi esterni che diventano virali.Che tipo di eventi? Un esempio un po&#8217; triste pu\u00f2 essere la scomparsa di un personaggio famoso, uno un po&#8217; pi\u00f9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[9,14,13,10,11],"class_list":["post-811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ops-tips","tag-instagram","tag-instant-marketing","tag-marketing","tag-suggerimenti","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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